To Whom it may concern

I am supplying this reference for Patrick Petelo of PJC Agencies Ltd. Paddy is the Samoan version of the Energizer Bunny – picture that! Endless enthusiasm for all that he gets involved with, he’s consistent, conscientious and down to earth. He approaches everything he does with enthusiasm by the bucket load, he’s accommodating, considerate, and does everything with a smile.

Paddy has been known to me since he worked for Rebel Sport from 1996 – 1999 – then when he returned to the Sporting Goods Industry in 2008 heading up Russell Athletic. He’s worked through a myriad of changes within that business and a nation and worldwide Pandemic- there isn’t anything this guy won’t take on with a smile and his infectious very positive attitude! If he needs pulling into line – he takes humbly and comes back even stronger. Whatever Paddy puts his hat in the ring for – take him seriously – he will find a way for you all to be successful.

I would have no hesitancy in recommending Patrick for any future endeavours.

Sarah Richardson ( “Aunty”)
Head Buyer – Menswear, REBEL SPORT NZL

Patrick and I worked together from 2008 – 2020 (Russell Corporation / Designworks)

My role at the time was National Sales Manager for both Russell Corporation & Designworks working closely with Patrick on a weekly and sometimes daily basis. Specifics of our working relationship consisted of the following:

  • Brand/Market Strategy review and analysis
  • Business/brand Profit/margin analysis
  • Range/Product review by account between (Sales/Design/Marketing)
  • Global buying/inspiration trips with lead designer twice per year
  • Senior brand review with all major retail banners across ANZ

To work with someone over such a long period of time speaks volume of Patricks work ethic but most of all his personality. He took pride in ensuring the culture was always front and centre. Ensuring the team he lead would come to work every day wanting to do better and give 100% to not the business but Patrick himself. Again, this speaks volumes.

His can-do attitude and always, always positive outlook on everything was what made our brand business and staff succeed.

I would recommend Patrick to any business/organisation looking to employ or work with such a great human.

To this day, I still thank him for everything he did for not only the business but me. One of the good guys.

Shayne Methven
Senior Account Manager, Converse ANZ

Patrick has been a highly valued and significant contributor in many ways with Russell Corporation. He took responsibility in NZ for our RussellAthletic and Spalding brands in 2008, then over the course of the next 12 years, with ever increasing level of responsibility and significant strategic collaboration with Australian stakeholders, he led all aspects of brand management, sales and operations, and elevated the positioning and grew revenues of our two authentic sports brands.

Paddy brings his skills and style every day – his natural understanding and relating to all different types of people, an infectious and engaging personality, a strategic mind, and a clear passion for achieving success in sport and business. His dedication and commitment to great outcomes, to whatever he puts his mind to, have led to Paddy being so appreciated, respected and successful. I certainly look forward to watching his continued evolution!

Chris Lambert
Managing Director, Russell Corporation PTY LTD

Reflecting on the 8 years of working with Paddy on the Russell Athletic brand, there are some key words that stand out to describe him and his work ethic;

  • Heart and soul,
  • Innovative and creative,
  • Connected and Dedicated.

As a colleague, Paddy was the heartbeat of the Russell Athletic brand in New Zealand. A passionate, driven leader, he was always loyal to the brand and the team he worked with. Paddy showed resilience and vision, often inspiring those around him. From Brand Development work to Range designs and reviews – he understood what Russell Athletic was. We worked closely on a number of initiatives including marketing, sales presentations, retail VM, catalogues, and the memorable New Zealand Fashion Week. His networking and relationships across the New Zealand market were invaluable and have stood the test of time. If you’re looking for someone to represent your brand strongly, give it a face and voice in New Zealand and drive results, I would absolutely recommend Paddy’s services

Naomi Maclean
Marketing Director, Russell Corporation PTY LTD